The City of Brantford Economic Development and Tourism department is proud to celebrate Tourism Week from Sunday, May 24 to Saturday, May 30, 2020. Tourism Week in Canada is a grassroots initiative that brings attention to the economic opportunity available to Canada through travel and tourism and recognizes tourism organizations, businesses, and other partners across the country for their contribution to the Canadian economy.
This week, Tourism Week looks very different than most years. Canada’s tourism sector was hit first, will be hit the hardest, and will be one of the last sectors to recover from the global COVID-19 pandemic. Now, more than ever, we need to recognize tourism businesses for their contributions to our local economy.
Canada relies on its tourism industry and travel industry for: 1 in every 11 jobs, 2% of its GDP, over $102 billion in economic activity, and over $22 billion in service experts. Canada cannot afford to lose its tourism sector.
What does tourism look like in Brantford?
Nationally, our tourism industry supports heritage, sport and culture industries. In Brantford, this includes all of our sports facilities and sport organizations, tournaments, arts and culture organizations, museums, galleries and heritage sites, festivals and events, artists and musicians, performing arts groups and centres, film and television production, leisure activities like biking and paddling, motorcoaches and bus tours, shopping, hospitality businesses such as accommodations, bars and breweries, restaurants, corporate travel, and much more.
How can I help?
In early April, The City of Brantford Economic Development & Tourism Department launched the #BrantfordTogether campaign in support of local businesses. This campaign has helped draw attention to over 100 local organizations to date and counting, with blog features, social media posts, website coverage, and more.
The focus primarily has been on businesses that are open who have pivoted in order to continue to provide their products and services to our community. We understand that it is not in everyone’s budget to eat out and shop right now, so if you’re not in a position to spend money, there are other ways to support local businesses:
1. Like and share posts about local businesses to inform others
2. Write a positive Google, Yelp or Facebook review of your favourite businesses
3. Tag a local business in a post of your own on social media.
Small and medium sized businesses are the backbone of our local economy. With over 4,000 local businesses in Brantford, there are so many ways to support local with many options to choose from. Independent businesses or chains with local owners generally keep more of the money spent with them within the community than corporate chains, so shopping with local businesses leads to a stronger local economy. This benefits everyone in the community as strong local economies provide greater access to opportunities and also more funding for important local initiatives such as health and education, infrastructure, and parks and recreation.
Follow @TourismBrantford on Facebook and Instagram this week and learn facts about the tourism industry and see how they relate to our local tourism assets and organizations. Use the hashtags #TourismWeek and #TouismMatters to join the national conversation.
1. Canada relies on its tourism and travel industry for 1 in every 11 jobs and over $102 billion in economic activity.
2. The tourism industry is the largest employer of young people (23% of workforce aged 15-24).
3. Canada relies on its tourism and travel industry for over $22 billion in service exports.
4. Every $1 million spent by visitors in Ontario generates 13 new jobs and $604,800 in wages/salaries.
5. In 2019, Brantford welcomed over 52,460 visitors to the community to attend events and explore attractions, resulting in an economic impact of approximately $7.2 million.
6. The City of Brantford was officially declared the Tournament Capital of Ontario in 1998. In 2019, the City assisted with 128 sport events, resulting in an economic impact of nearly $6 million.